your custom content on a per-section basisWe enhance personalization by delivering the right content to the right person at the right time, through the optimal channel, and under ideal conditions
Let's dive in
Consumers expect personalized shopping experiencesProperly executed personalization enhances customers' experience and increases engagement and loyalty by delivering tailored messages that anticipate their desires. You’re already showcasing banners, stories, and carousels – now ensure every interaction feels personal and impactful by presenting exactly what each customer needs.
of consumers expect personalization
of consumers get frustrated, when they don't receive personalized experience
of consumers are more likely to repeat purchases from brands that personalize
Properly executed personalization enhances customers' experience and increases engagement and loyalty by delivering tailored messages that anticipate their desires.
conversion rate
increases
customer experience
improves
increase marketing
spend efficency
reduce acquisition
costs as much as
lift
revenues
Source: ”Personalization drives growth. But to scale it, companies need to do four things.”, McKinsey & Company 2016
These customer benefits also translate into advantages for the company, including up to 50% lower acquisition costs, 5-15% higher revenues, and 10-30% greater marketing spend efficiency.
Apparrive feeds on user data - attributes from CDP, segments from Personalization Engines and more. This data is used to mix and match the headless content and deliver personalized experiences through headless channels like mobile, web and more.
Personalized, headless content
and deserves a personalized experience
Your content compatible with mobile, web, desktop and more. Served as JSON through a RESTful API for maximum compatibility with your existing architecture.
Each user will experience a page specifically tailored to their needs and preferences.
Take control of content delivery by leveraging user segmentation, time of day, custom attributes, A/B test configurations and other business rules.
Start by pre-defining templates for your content, e.g. Hero section, Card with cover and products etc. These templates become the building blocks of your page, and using them is as simple as... you guessed it, building with blocks.
Whether it’s a home screen for an m-commerce app, an e-learning platform, dashboard or just a landing page, we have you covered.
Create many versions and start showing right stuff to the right people, right away.
A few simple steps and you’re ready to go! 🚀 No technical knowledge required. Apparrive is designed for your marketing team.
A one-time technical task 🤞🏼
We’re happy to assist your development team!
Create, experiment, mix & improve your content every day 🎨
Pesonalization based on business rules = superpowers
Preparing content campaigns in advance
A/B testing content performance
Recommending whole categories of products to users who are most interested in them
Communication aimed at specific users, e.g. obtaining marketing consents from users who have not given them yet
Customising content based on legal requirements e.g. only show alcohol offers to adult users
Driving app's traffic for specific goals, e.g. increasing AOV
Precise content-based marketing campaigns aimed at specific user segments
Discover how Apparrive can revolutionize personalization for your business
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